In Response to Charges of ________, Marketers Point Out That

question 45

Short Answer

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.
too few social costs
creating false wants
creating too much materialism
high promotion costs
cultural pollution

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Definitions:

Net Operating Income

The profit realized from a business's operations after subtracting all operation-related expenses from gross income.

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue is contributing to the fixed costs and net profit after covering the variable costs.

Gross Margin

The difference between revenue and cost of goods sold divided by revenue, expressed as a percentage, indicating the percentage of sales revenue that turns into profit.

Shareholder Wealth

The overall value that shareholders gain from their investment in a company, often measured by stock price appreciation and dividends received.