Maryann Reimer Is Conducting Research to Determine Consumers' Personal Grooming

question 38

Short Answer

Maryann Reimer is conducting research to determine consumers' personal grooming habits.Because of the personal nature of the survey questions about this topic, Maryann wants to select the contact method that is most likely to encourage respondents to answer honestly.Which contact method should Maryann select?
mail questionnaires
telephone interviews
individual interviews
focus group interviews
online panels

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Definitions:

Personal Items

Objects designed for personal use, often carried on a person, including items like accessories, personal electronics, and toiletries.

Consumer Products

Goods that are purchased by individuals for personal or household use, as opposed to products bought for business or industrial purposes.

Merchandise

Goods to be bought and sold within a retail environment, including various types of products such as clothing, electronics, and groceries.

Generic Products

Products marketed without a brand name, often characterized by lower prices and standard quality levels.