Scenario Donald Eagle Acquired Benning's at a Low Point.The Distributor of of Automotive

question 111

Essay

Scenario
Donald Eagle acquired Benning's at a low point.The distributor of automotive parts and accessories had been criticized for a number of wrongdoings.Without fully realizing the extent of Benning's problems, Mr.Eagle purchased the distributorship in hopes of turning it around."But the harder I work," Mr.Eagle admitted, "the more Benning's earlier problems seem to unfold."
onald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward.
Under its previous ownership, Benning's engaged in deceptive promotion in an attempt to increase business.How could the company have increased business while avoiding deceptive promotion?

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Definitions:

Better-Than-Average Effect

A cognitive bias where individuals overestimate their own qualities and abilities relative to others.

Unrealistically Optimistic

The tendency to hold an overly positive outlook on one's abilities or future outcomes, beyond what is statistically likely or rational.

Self-Serving Bias

Self-serving bias is a cognitive bias that leads individuals to attribute their successes to internal characteristics and failures to external factors.

Downward Comparison

The act of comparing oneself to others who are worse off in order to feel better about one's own situation.