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The infant industry argument is based on the idea of
Foreign Markets
Markets outside a company's home country where it operates or sells its products and services.
Global Market Segmentation
The process of grouping of customers across national markets based on criteria such as level of economic development, cultural characteristics, language, buying patterns, and regulatory environment.
Middle-Class Customers
Consumers belonging to the middle socioeconomic bracket, typically characterized by average income levels, who may drive demand in certain markets.
Multinational Clothing
Clothing brands and companies that operate and sell their products in multiple countries around the world.
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