Some Sales Managers Are Talking Shop

question 1

Multiple Choice

Some sales managers are talking shop.Which of the following quotations refers to a movement along the demand curve?

• A)"Since our competitors raised their prices,our sales have doubled."
• B)"It has been an unusually mild winter;our sales of wool scarves are down from last year."
• C)"We decided to cut our prices,and the increase in our sales has been remarkable."
• D)"The Green movement has sparked an increase in our sales of biodegradable products."
• E)"More firms are producing biodegradable products."

Recognize the importance of internal and external forces in organizational change.

Understand the significance of the patient's or individual's belief in the success of change.

Identify the stages in Rogers's five-stage diffusion of innovations model.

Differentiate between the skills of a change agent and those not typically associated with change agency.

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Definitions:

Halo Effect

A cognitive bias where an observer's overall impression of a person, company, brand, or product influences their feelings and thoughts about that entity's character or properties.

Permanent Change

An alteration in a system or environment that is enduring and not reversible.

Mental Models

Internal representations of the world that people use to understand and interact with their environment.

Broad Worldviews

Wide-ranging perspectives or ways of understanding and interpreting the world and the experiences within it.