__________ Means Having Fresh Understandings of Customers and the Marketplace

question 139

Short Answer

__________ means having fresh understandings of customers and the marketplace derived from marketing information, which form the basis of customer value and relationships.
A marketing information system
Customer insight
An internal database
Secondary data
A focus group

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Definitions:

Kidney

A pair of organs located in the abdominal cavity that filter blood, remove waste products, and regulate fluid balance.

Pancreas

A glandular organ in the digestive system that produces insulin, digestive enzymes, and other hormones.

Thoroughfare Channel

Channel for blood through a capillary bed from an arteriole to a venule.

Capillary Bed

A capillary bed is a network of capillaries, which are small blood vessels, where exchange of water, oxygen, carbon dioxide, and many other nutrient and waste chemical substances occur between blood and surrounding tissues.