Which of the Following Best Describes Positioning

question 41

Essay

Which of the following best describes positioning?
dividing the market into smaller, meaningful groups of customers
a promise to a group of customers
evaluating and identifying a meaningful group of customers to serve
creating a unique offering to provide customer value
identifying a clear and distinct place in the customer's brain that the brand or company should occupy

---

Definitions:

Market Return

The total return on an investment, including dividends and capital gains, as opposed to the annual return.

Supernormal Growth

A period in which a company or economy experiences growth rates significantly above the norm.

Dividend Yield

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price, indicative of the return on investment for shareholders.

Capital Gains Yield

The capital gain on a stock divided by the price at which it was purchased.