Which of the Following Is True of Ethnographic Research

question 110

Essay

Which of the following is true of ethnographic research?
It is conducted within traditional focus groups.
It provides a window into customers' unconscious actions and unexpressed needs and feelings.
It provides researchers with secondary data.
It is most popular in the service sector.
It is a research option when observation is not possible.

---

Definitions:

Common Stock

Equity shares that represent ownership in a corporation, giving shareholders voting rights and a share in the company's profits through dividends.

Journalize

The act of recording financial transactions in a company's ledger.

Cash Dividend

A payment made by a company out of its earnings to shareholders, usually in the form of cash.

Stockholders

Individuals or entities that own shares in a corporation, giving them ownership interests and potentially rights to dividends and voting in company matters.