Focus Group Interviewing Has Become One of the Major Marketing

question 109

Short Answer

Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings.However, if the sample size is small, a researcher would be most concerned about which of the following?
finding a representative sample
generalizing from the results
administering the questions
orchestrating cooperation among participants
finding enough secondary data to support the findings

Grasp the concept of low-cost, rapid experimentation for validation of business ideas.

Appreciate the value of validations and learning from prototypes and minimum viable products.

Understand the role of storyboarding and sketches in visualizing and communicating business plans and concepts.

Recognize the importance of feedback and data analysis in refining business ideas.

---

Definitions:

Corrupt Bargain

A term used to describe the alleged deal between John Quincy Adams and Henry Clay that secured Adams' victory in the 1824 U.S. Presidential election, in exchange for appointing Clay as Secretary of State.

Nullification

The theory that states have the right to nullify, or invalidate, any federal law deemed unconstitutional with respect to the United States Constitution.

Democratic Party

One of the two major contemporary political parties in the United States, known for its liberal policies on social issues, healthcare, and labor rights.

Second Bank

Refers to the Second Bank of the United States, a federal institution that operated from 1816 to 1836 and played a pivotal role in early American financial history.