Scenario The Attic Trunk Began in 1979 as an Upscale Dress

question 58

Essay

Scenario
The Attic Trunk began in 1979 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele.Many other specialty shops lined the main avenue over the next few years.But as Forest Ridge began to attract an affluent, younger, and more demographically diverse population, the once-popular shopping district was increasingly perceived as stodgy and snobby.By the late 1980s, many of these specialty shops suffered financially.Most shops attracted only tourists who enjoyed browsing through the displays of alligator belts and shoes, piles of scented soaps, and useless flowered parasols, often laughing at the ridiculously high prices.Owners of The Attic Trunk had noticed the shifts in population and buying behaviour of the typical shopper by the late 1980s.In fact, the owners had observed that the once-fashionable shopping district in Forest Ridge no longer attracted a "typical shopper." The wealthy, mature clientele had been replaced with affluent families with children, and a mix of Asian and African Americans as well as Caucasians.Specialty items at The Attic Trunk gradually disappeared, replaced by brand-name apparel, colognes, and jewelry.Other owners followed suit in the early 1990s, bringing restaurants, an outdoor cafe, and a day spa to the main avenue in Forest Ridge.
If this shop were to open an outlet in Canada and intended to cater to the typical Asian Canadian consumer, what locations would you advise
Why?

---

Definitions:

Press Releases

Official statements issued to newspapers giving information on a particular matter, intended to make announcements or clarify the issuing organization's stance.

Upset Sponsors

Describes a situation where individuals or organizations that support an event, activity, person, or organization financially or through the provision of products or services are dissatisfied or concerned.

News Organizations

Entities that gather, produce, and distribute news and information to the public, including newspapers, television networks, and online platforms.

Objective Report

A document or presentation that presents facts and information without the influence of personal feelings, interpretations, or prejudice.