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Ideally,a sample should be representative so that the researcher can make accurate estimates of the thoughts and behaviours of the larger population.
Q38: Mission statements should be realistic and general
Q38: Which of the following best describes differentiation?<br>dividing
Q63: _ refers to a detailed version of
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Q112: What are the major trends in today's
Q146: Demographic segmentation uses different marketing approaches for
Q148: A long-standing charge against intermediaries is that
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Q158: Videoconferencing and Internet technology have changed how