Which of the Following Statements About Neuromarketing Is Not Accurate

question 134

Essay

Which of the following statements about neuromarketing is not accurate?
Neuromarketing measures brain activity to learn about consumer responses and feelings.
Well-known firms now hire neuromarketers.
Neuromarketing can be used to measure consumer involvement with a brand.
Responses provided by the use of neuromarketing are difficult to interpret.
Neuromarketing is regularly used as a stand-alone approach to consumer behaviour.

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