The Division of Buyers into Groups Based on Their Knowledge

question 141

Short Answer

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.
behavioural
psychographic
age and life cycle
demographic
geographic

---

Definitions:

Short of Breath

A sensation of not being able to draw a deep breath; often associated with conditions affecting the heart or lungs.

Diagnostic Radiology

The use of X-ray technology to determine the cause of a patient’s symptoms.

Excretory Urography

A radiographic examination of the urinary tract after the injection of a contrast medium, to assess renal function and structure.

Urinary System

A group of organs in the body responsible for filtering blood to produce urine and expel waste products.