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Some Consumers Worry That They Will Be Affected by Marketing

question 18

Short Answer

Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about ________ advertising.
alternative evaluation
subliminal
perceptual
innovative
comparative


Definitions:

Association Areas

Regions of the brain that integrate simpler functions to perform more complex functions.

Somatosensory Cortex

A part of the brain that processes sensory information from various parts of the body, including touch, temperature, and pain.

Plasticity

The brain's ability to change and adapt as a result of experience.

Temporal Lobe

A region of the brain responsible for processing auditory information and is also involved in memory and emotion.

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