Examlex

Solved

A Shoe Company Uses Ads Featuring the Members of a Country

question 115

Short Answer

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.
membership group
reference group
brand personality
subculture
lifestyle


Definitions:

Lead Paint

Paint that contains lead, a toxic metal, which can pose health risks when ingested or inhaled, especially to children.

Banned

Prohibited by law or formal decree; not allowed to be used, sold, or participated in.

Fetal Alcohol Syndrome

A developmental disorder that affects children whose mothers consumed alcohol during pregnancy. Its effects include a range of psychological problems and physical abnormalities.

Facial Abnormality

A condition where the structure of the face deviates from the norm significantly due to genetic, developmental, or environmental factors.

Related Questions