Stephanie and Jamal Attended a Sales Seminar

question 116

Short Answer

Stephanie and Jamal attended a sales seminar.Both left the seminar with differing opinions about what was important to implement in their jobs.Both used the information in different ways, according to what each already believed was important.They have engaged in ________.
selective distortion
selective attitude
selective retention
selective attention
perceptual defense

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Definitions:

Start-Up Firms

New businesses in the initial and often innovative stage of operations, aiming to meet a marketplace need by developing a viable business model.

Scientific Knowledge

Information gained through systematic observation, experimentation, and reasoning in the sciences, leading to understandings and predictions about the natural world.

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

R&D Expenditures

Costs associated with the research and development activities of a company to innovate or improve products or services.