The Term ________ Refers to Qualitative Research Designed to Probe

question 110

Short Answer

The term ________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations.
perception analysis
neuromarketing research
motivation research
need recognition investigation
depth research technique

---

Definitions:

Action Potentials

Rapid, temporary changes in the electrical charge of a cell's membrane, essential for nerve signal transmission.

Reactive Astrocytosis

An adaptive response in which astrocytes, a type of glial cell in the central nervous system, proliferate and hypertrophy in response to injury or disease.

Bipolar

Characterized by two distinct extremes, such as the mood swings seen in bipolar disorder, but also referring to cells with two different poles (e.g., bipolar neurons).

Glial Cell

Non-neuronal cells in the central and peripheral nervous system that provide support and protection for neurons.