Discuss the Makeup and Functions of a Marketing Information System

question 79

Essay

Discuss the makeup and functions of a marketing information system (MIS).

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Definitions:

Insignificant T-statistics

A situation in statistical hypothesis testing where the t-statistic value suggests that there is no significant difference between group means or that a parameter is not significantly different from zero.

Independent Variables

In an experiment or model, these are the elements that are either manipulated or categorized to observe their impact on dependent variables.

Multiple Regression Analysis

A statistical technique that uses several independent variables to predict the outcome of a dependent variable.

Independent Variables

Variables that are manipulated or categorized to determine their effect on dependent variables in an experiment or study.