The Division of Buyers into Groups Based on Their Knowledge

question 141

Short Answer

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ________ segmentation.
behavioural
psychographic
age and life cycle
demographic
geographic

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Definitions:

Elements

Fundamental components or aspects that make up a whole, which can be physical substances, principles, or factors.

Underlying Behaviors

Fundamental actions or conduct that are not immediately visible but influence observable behaviors.

Individuals

Refers to single human beings, each with their own unique characteristics, as distinct from a group or an organization.

High-involvement Management

An organizational strategy that focuses on empowering employees by involving them in decision-making processes and providing them opportunities to improve skills and job satisfaction.