Examlex
"Less-for-much-less" positioning involves meeting consumers' ________.
quality performance requirements at a lower price
lower quality requirements in exchange for a lower price
lower quality requirements at the lowest possible price
high quality requirements at a discounted rate
high quality requirements at the lowest possible price
Behaviorism
A theory in psychology that emphasizes the importance of observable behaviors rather than internal processes such as thoughts and emotions.
Watson
Refers to John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.
Skinner
B.F. Skinner was a prominent psychologist and behaviorist known for developing the theory of operant conditioning, which describes how behaviors are influenced by their consequences.
Behaviorists
Psychologists who focus on observable behaviors, rather than internal mental processes, as the subject of their studies.
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