ByWay Ventures Chose a Differentiated Marketing Strategy

question 145

Essay

ByWay Ventures chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.
extra research; costs
sales analysis; sales
increased sales; increased costs
geographic segmentation; demographic segmentation
attitudes; perceptions

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Definitions:

Nonequivalent Control Group Design

A quasi-experimental research design where the experimental group and control group may not be strictly comparable at the outset of the experiment, lacking random assignment.

Selection Differences

Differences in the type of subjects who make up each group in an experimental design; this situation occurs whenparticipants elect which groupthey are to be assigned to.

Independent Variable

In experimental research, the factor that is altered by the scientist to observe how it affects a dependent variable.

Dependent Variable

A variable in an experiment that is expected to change in response to manipulations of the independent variable.