Examlex
"Less-for-much-less" positioning involves meeting consumers' ________.
quality performance requirements at a lower price
lower quality requirements in exchange for a lower price
lower quality requirements at the lowest possible price
high quality requirements at a discounted rate
high quality requirements at the lowest possible price
Maslow
Refers to Abraham Maslow's hierarchy of needs, a psychological theory that ranks human needs in a pyramid, with physiological needs at the base and self-actualization at the top.
Alderfer
Refers to Clayton Alderfer's ERG theory on human needs and motivation, classifying needs into Existence, Relatedness, and Growth categories.
McClelland
Refers to David McClelland, a psychologist known for his work on motivation, specifically the theory of Needs which includes Achievement, Power, and Affiliation.
Social Level
The standing or rank of an individual or group within the structure of a society, often determined by factors like occupation, income, or education.
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