Wealth TV Is a Channel That Segments Its Market Based

question 28

Short Answer

Wealth TV is a channel that segments its market based on the income levels of television viewers.This firm segments on what basis?
geographic segmentation
demographic segmentation
psychographic segmentation
behavioural segmentation
situational factors

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Definitions:

Supplementary Disclosure

Additional information provided in financial statements, beyond the basic requirements, to give more insight into a company's financial status and operations.

Contingent Liabilities

Liabilities that may occur depending on the outcome of an uncertain future event.

Capital Commitments

Obligations of a company to spend capital in the future on items such as property, plant, and equipment or other significant investments.

AASB 11

Australian Accounting Standard Board's directive concerning the financial reporting of interests in joint arrangements to ensure transparency and comparability.