MTV Targets the World's Teenagers, Who Have Similar Needs and Buying

question 164

Short Answer

MTV targets the world's teenagers, who have similar needs and buying behaviour even though they are located in different countries.This is called ________ segmentation.
political and legal
cross-cultural
cultural
intermarket
individual

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Definitions:

Product Life Cycle

The progression through various stages from introduction to growth, maturity, and decline that most products go through.

Growth Stage

The phase in a product's life cycle characterized by rapid sales growth, increased marketing, and the emergence of competitors.

Repeat Purchasers

Customers who buy a product or service more than once, indicating loyalty or satisfaction with the brand or item.

Penetration Pricing

A pricing strategy where a product is offered at a lower price than competitors to quickly gain market share.