Bob and Phyllis Cords Own Two Retail Stores, One in Nanaimo

question 165

Short Answer

Bob and Phyllis Cords own two retail stores, one in Nanaimo and one in Victoria.Though the cities are only 60 kilometers apart, the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of ________.
local marketing
psychographic segmentation
micromarketing
demographic segmentation
both A and C

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Definitions:

Extemporaneous

Refers to a form of speech delivery that is planned and prepared but not written out or memorized in detail.

Impromptu

Something done without being planned, prepared, or rehearsed, often referring to speeches or performances.

Manuscript

A document that contains the original text of an author's work, prepared for publication or presentation.

Topical Pattern

An organizational pattern in speeches or writing that arranges information according to different types or categories.