Pabst Beer Had a Revival in Canada When It Began

question 85

Short Answer

Pabst beer had a revival in Canada when it began targeting hipsters, a group of people who embrace edginess in their lives with independent thought, progressive thought, creativity, and witty banter.This targeting likely follows which segmentation approach?
social class
lifestyle
occupation
attitude towards the product
personality

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Definitions:

Physiological Auditory

Relating to the biological processes and functions involved in hearing and interpreting sounds.

Selective Attention

The ability to focus on relevant stimuli and ignore others.

Forehead

The part of the face above the eyebrows and below the hairline.

Wrinkles

Lines, creases, or folds in the skin, often resulting from aging, sun damage, or facial expressions.