Neiman Marcus Claims Superior Quality, Performance, and Style

question 82

Short Answer

Neiman Marcus claims superior quality, performance, and style.The owners provide the most upscale products and services and charge a higher price to cover the higher costs.What type of positioning does Neiman Marcus use?
more-for-the-same
more-for-more
repositioning
the-same-for-less
more-for-less

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Definitions:

Stress Hormones

Hormones like cortisol are secreted into the body as a reaction to stress, impacting different bodily processes.

NK Cells

Natural Killer cells, a type of lymphocyte (white blood cell) part of the innate immune system, involved in the body's defense against tumors and virally infected cells.

General Adaptation Syndrome

A model describing the body's short-term and long-term reactions to stress, consisting of the alarm reaction, stage of resistance, and stage of exhaustion.

Stress Appraisal

The process by which individuals evaluate and cope with a stressful event, determining its significance and how to manage it.