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When a Company Introduces a New Brand Name in the Same

question 149

True/False

When a company introduces a new brand name in the same product category,it is called line extension.


Definitions:

Unemployment Insurance

A social welfare program that provides temporary financial assistance to workers who have lost their jobs through no fault of their own.

Minimum-Wage Law

Legislation that establishes the minimum amount per hour that employers must pay their employees.

Labor Shortage

A condition in which employers do not have enough employees to fill the available job vacancies.

Minimum Wage Laws

Legislation that sets the lowest hourly wage rate that an employer can legally pay its employees.

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