Consumer and Business Marketers Use Many of the Same Variables

question 91

Short Answer

Consumer and business marketers use many of the same variables to segment markets.Business marketers use which of the following?
operational behaviours
purchasing plans
situational factors
product characteristics
brand personalities

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Definitions:

Agency Relationship

A legal relationship in which one party, the agent, acts on behalf of another party, the principal, in conducting transactions with third parties.

Actual Authority

The express power granted by a principal to an agent to perform tasks or make decisions on their behalf.

Principal

The initial amount of a loan or investment, excluding any interest or dividends.

Agent

An individual or entity authorized to act on behalf of another.