Examlex
Scenario
Herb Marks built his enterprise on the faithful patronage of four specialty shops and a large contract from Elmore Distributors.But after two years, the maker of novelty pens and pencils had to rethink his strategy when his two-year contract with Elmore ended.
erb built a company reputation on the manufacturing and distribution of a variety of wooden writing utensils with customized engravings.Specialty shops loved to display the products in their fancy, lighted showcases, but such specialty shops alone were not profitable.Herb Marks established a brand name, known merely as Marks, and decided to expand on it.
erb extended his writing utensil lines to include quills, felt-tip pens, and multiple-cartridge pens that write in different colors.He even added a line of various grades of personalized stationery and business cards.Perhaps Herb's biggest added touch, however, was the addition of two salespeople who would work to explain the diverse array of products offered by Marks, as well as nurture existing accounts.
We make an excellent product," Herb Marks stated, "and we honour a good guarantee on everything we sell.But let's face it-we face hundreds of competitors! We need Marks representatives out there to help prospects understand what they should demand in something as simple as a writing tool."
he Marks brand is now fast-becoming synonymous with top-notch customer service.Part of the purchase package brought personal visits from the Marks representative, before the purchase and long after.
Explain Herb's augmented product in this scenario.
Arguments
In programming, values or parameters that are passed to functions, procedures, or commands to influence their outcomes.
Action
In computing, a term used to describe any operation, function, or task performed by software or triggered by user interaction.
Properties
Characteristics or attributes of objects in programming and software development that define or modify their appearance, behavior, or other traits.
Conditional Expression
An expression used in programming that evaluates to true or false based on certain conditions, often used in decision-making.
Q2: Berkowitz Piano Company can expand its product
Q16: Scenario<br>Selman & Saks, a maker of men's
Q28: Wealth TV is a channel that segments
Q29: Some products that have entered the decline
Q66: _ companies research customers deeply to learn
Q129: Which of the following statements illustrates why
Q151: What determines whether the buyer is satisfied
Q159: Ed purchases new technological devices such as
Q183: Once managers of The Grecian Urn have
Q193: To test the product concept of a