The Market Segments Your Company Is Targeting Are Conceptually Distinguishable

question 51

Short Answer

The market segments your company is targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.Therefore, these segments are ________.
accessible
measurable
reachable
differentiable
observable

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Definitions:

Consumer Price Index

An index that measures the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.

Effective Annualized Rate

The interest rate on an investment or loan on an annual basis, taking compounding into account.

Inflation

The rate at which the general level of prices for goods and services is rising, eroding purchasing power.

Effective Interest Rate

The actual annual interest rate that an investor earns or pays, taking into account the effect of compounding over the period.