Which of the Following Best Describes Target Marketing

question 168

Essay

Which of the following best describes target marketing?
dividing the market into smaller, meaningful groups of customers
a promise to a group of customers
evaluating and identifying a meaningful group of customers to serve
creating a unique offering to provide customer value
identifying a clear and distinct place in the customer's brain that the brand or company should occupy

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Definitions:

Price Elasticity of Demand

A gauge for understanding the sensitivity of the demand for an item in response to price variations.

Advertising Elasticity of Demand

The rate at which advertising efforts increase the demand for a product or service.

Elastic Demand

A situation where the quantity demanded of a good or service significantly changes in response to a change in price.

Marginal Revenue of Advertising

The additional income generated from an increase in advertising expenditure.