Once It Has Chosen a Position, a Company Must Take

question 88

Essay

Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers.Which of the following is necessarily needed for a company to support its positioning strategy?
The company's marketing mix efforts must support the positioning strategy.
Positioning the company calls for moving to more profitable locations.
Designing the marketing mix involves working out the strategic details of advertising.
The company's service personnel must be highly trained and provide superior service.
The company must outperform the competition first.

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Definitions:

Need for Achievement

A psychological trait characterized by an individual's desire to achieve excellence and set challenging goals.

Adverse Situations

Circumstances or events that are unfavorable and pose challenges to an individual's or organization's goals and objectives.

Exert Influence

To apply or use power, authority, or influence to affect or sway someone or something's actions or decisions.

Control Others

The exertion of power or influence over individuals or groups to direct or regulate their behavior.