Pabst Beer Had a Revival in Canada When It Began

question 85

Short Answer

Pabst beer had a revival in Canada when it began targeting hipsters, a group of people who embrace edginess in their lives with independent thought, progressive thought, creativity, and witty banter.This targeting likely follows which segmentation approach?
social class
lifestyle
occupation
attitude towards the product
personality

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Definitions:

Ethnic And Religious Conflict

A type of conflict arising from differences in ethnic identities or religious beliefs, often resulting in discrimination, violence, and social discord.

Informed Consent

A formal recorded agreement between the subject and the researcher to participate in the research; legally required for researchers in many countries.

Anthropologists

Specialists in anthropology, which is the study of human societies, cultures, and their development.