Neiman Marcus Claims Superior Quality, Performance, and Style

question 82

Short Answer

Neiman Marcus claims superior quality, performance, and style.The owners provide the most upscale products and services and charge a higher price to cover the higher costs.What type of positioning does Neiman Marcus use?
more-for-the-same
more-for-more
repositioning
the-same-for-less
more-for-less

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Definitions:

Activity-Based Costing

A costing method that assigns overhead and indirect costs to related products and services based on the activities that drive costs.

Overhead Applied

The portion of overhead costs allocated to individual products or job orders based on a predetermined rate or method.

Activity-Based Costing

A costing method that assigns overhead and indirect costs to specific products or projects based on their use of activities, providing more accurate cost information.

Total Overhead Applied

The total amount of indirect manufacturing costs allocated to units of product based on a predetermined rate.