A Consumer Who Is Potentially Profitable but Not Loyal to a Firm's

question 71

Multiple Choice

A consumer who is potentially profitable but not loyal to a firm's offerings is referred to as a ________.

• A) true friend
• B) butterfly
• C) stranger
• D) barnacle
• E) true believer

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Definitions:

Personality Disorder

A type of mental disorder in which an individual has a rigid and unhealthy pattern of thinking, functioning, and behaving, often leading to significant distress or impairment in social, occupational, or other areas of functioning.

Dialectical Behavior

A therapeutic approach that focuses on living in the moment, coping healthily with stress, regulating emotions, and improving relationships with others, emphasizing dialectics or the balance between oppositesu200b.

Cognitive

Related to mental processes such as perception, memory, thought, and problem-solving.

Behavior Therapy

A form of psychotherapy that focuses on changing negative behaviors into positive ones through various techniques.