Product Planners Consider Products and Services on Three Levels

question 194

Short Answer

Product planners consider products and services on three levels.The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
actual product
augmented product
core customer value
co-branding
exchange

---

Definitions:

Product Quality

Measures how well a product or service meets customer expectations and standards for performance, durability, and reliability.

Follower Readiness

The degree to which members of a group are willing and able to take on responsibilities and tasks directed by leadership.

Situational Leadership

A leadership style that proposes the effectiveness of a leader is contingent on their ability to adapt their approach based on the situation and the maturity level of the individuals they are leading.

Leadership Style

The way in which a leader guides, directs, and influences the work and behavior of others within an organization.