An Alternative to Product Line Stretching Is ________, Adding More

question 22

Short Answer

An alternative to product line stretching is ________, adding more items within the present range of the line.
product mixing
interactive marketing
product line filling
co-branding
service marketing

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Definitions:

Flashbulb Memories

Vivid, detailed memories of significant or emotional events, which feel as though they have been captured in a snapshot.

Emotionally Significant

Pertaining to events or experiences that have a strong affective impact on an individual, often shaping behavior and memory.

Limbic System

A complex system of nerves and networks in the brain, involved in emotions and drives such as fear, pleasure, and anger.

Serotonin

A neurotransmitter in the brain associated with mood regulation, sleep, and appetite control.