Examlex
________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
Shopping products
Unsought products
Specialty products
Industrial products
Line extensions
Contingency
Describes a future event or circumstance that is possible but cannot be predicted with certainty.
Operant Conditioning
A learning process in which the strength of a behavior is modified by its consequences, such as reward or punishment.
Extinction
Within the field of psychology, a conditioned response gradually fades and ultimately vanishes.
Unconditioned Stimulus
Within the framework of classical conditioning, a stimulus inherently and spontaneously elicits a reaction without the necessity of prior learning.
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