________ Are Consumer Products That the Consumer Either Does Not

question 165

Short Answer

________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.These products require a lot of advertising, personal selling, and other marketing efforts.
Specialty products
Line extensions
Unsought products
Shopping products
Convenience products

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Definitions:

Dominant Values

These are the core principles and beliefs that are most widely shared and emphasized within an organization.

Corporate Cults

Intense organizational cultures that demand a high degree of loyalty and commitment from employees, often leading to an environment where dissent is discouraged.

Organizational Behavior

The study of how individuals and groups act within the contexts of organizations, analyzing their behaviors and interactions.

Organizational Socialization

The process through which new employees learn the necessary knowledge, skills, and behaviors to become effective organizational members.