An Alternative to Product Line Stretching Is ________, Adding More

question 22

Short Answer

An alternative to product line stretching is ________, adding more items within the present range of the line.
product mixing
interactive marketing
product line filling
co-branding
service marketing

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Definitions:

Ethical Behavior

Refers to actions that are consistent with what society, individuals, and businesses consider to be right or moral.

Conflict of Interest

A situation in which a person's personal interests could potentially influence their professional judgment or responsibilities.

Conflict of Interest

A situation in which an individual's personal interest might interfere with their professional obligations or duties.

Preconventional Behavior

A stage in moral development where an individual's ethical principles are guided mainly by external consequences and rewards.