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Customer Retention Is Perhaps the Best Measure of Quality-A Service

question 3

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Customer retention is perhaps the best measure of quality-a service firm's ability to hang on to its customers depends on how consistently it delivers value to them.

Understand the concept and importance of customer relationship marketing in sales.
Identify and explain the various levels of business relationships.
Describe the elements and management of a sales call.
Comprehend the purpose and benefits of maintaining regular communication with customers.

Definitions:

Profit

The difference between what it costs to make and sell a product and what a customer pays for it.

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