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According to the Authors, What Is the Next Step in the New-Product

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Essay

According to the authors, what is the next step in the new-product development process after a product has passed concept and product tests?


Definitions:

Test Statistic

A test statistic is a standardized value calculated from sample data during a hypothesis test. It's compared to a critical value to decide whether to reject the null hypothesis.

Age Distribution

A representation of the proportion of individuals of different ages within a specific population.

Chi-Square Test Of Independence

An analytical tool in statistics used to find out if there's an important link between two variables that are classified into categories.

Grocery Stores

Retail stores primarily engaged in offering a general selection of food products for home preparation and consumption.

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