A ________ Involves the Use of a Successful Brand Name

question 108

Short Answer

A ________ involves the use of a successful brand name to launch new or modified products in a new category.
line extension
product line
brand extension
private brand
brand symbol

---

Definitions:

Preparedness

Predisposition to respond to certain stimuli differently from other stimuli.

Selective Learning

The process by which individuals learn some information while ignoring other stimuli, often emphasizing relevant or reinforced knowledge.

Gustatory Region

The area of the brain responsible for the perception of taste, located primarily in the insular cortex and the frontal operculum.