________ Is the Art and Science of Choosing Target Markets

question 9

Multiple Choice

________ is the art and science of choosing target markets and building profitable relationships with them.

• A) Differentiation
• B) Marketing management
• C) Positioning
• D) Segmentation
• E) Value engineering

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Definitions:

Fixed Costs

Expenses that do not vary with the level of production or sales, such as rent, salaries, and insurance premiums.

Break-even Point

The point at which total costs and total revenues are equal, meaning there is no profit or loss.

Unit Selling Price

The amount of money charged for one unit of a product or service.

Unit Variable Cost

The cost associated with producing one additional unit of a product, which can vary with the level of production output.