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A brand name can be better positioned by associating its name with a desirable __________ .
Q13: Lush Lawns, a new landscaping company, uses
Q41: Organizations that follow the societal marketing concept
Q43: A _ is a detailed description, drawing,
Q51: In the final step of a marketing
Q57: The more loyal a firm's profitable customers,
Q58: The marketing concept is a customer-centered, sense-and-respond
Q75: High-end luxury brands like Bentley for cars,
Q82: Because so many purchase decisions are made
Q114: Though the use of mass marketing has
Q135: The 55-year-old baby boomers share common needs