Before Choosing a Brand Name to Use in a Foreign

question 92

Essay

Before choosing a brand name to use in a foreign country it is a good idea to check ________.
what the word(s) translate to in the foreign language.
Canadian trademarks
American patents
differences in time zones
local labour codes

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Definitions:

Observable Culture

The part of organizational culture that is visible in the way members behave, and in the stories, heroes, rituals, and symbols that are part of daily organizational life.

Organization

A structured group of people working together towards a common goal, which could be corporate, governmental, or non-profit in nature.

Organizational Culture

The system of shared beliefs and values that guides behaviour in organizations.

Visitor

An individual who comes to a place or attends an event for a brief period, often for purposes such as tourism, business, or leisure.