Customer Evangelists Are Those Who ________

question 83

Multiple Choice

Customer evangelists are those who ________.

• A) use personal selling methods to market products and services
• B) spread the word about their good experiences with a brand or product
• C) use their expertise to influence people about specific products
• D) work with quality-assurance teams to improve product safety
• E) evaluate newly launched products in the marketplace

Recognize the effectiveness of innovative promotional strategies like guerrilla marketing.

Understand the basic concepts and terminology in psycholinguistics.

Acknowledge the significance of generativity and displacement in language.

Recognize the arbitrary nature of linguistic symbols.

---

Definitions:

Stock Holdings

The portfolio of stocks or shares owned by an individual, institution, or entity, representing investment or ownership interest.

Reduction In Risk

A decrease in the uncertainty associated with the return on an investment or the outcome of an action, often pursued through diversification or insurance.

Wal-Mart

A multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

Exxon Mobil

An American multinational oil and gas corporation, one of the world's largest publicly traded energy providers and chemical manufacturers.