Imaginative Web Sites, Smartphone Apps, and Social Media Allow Marketers

question 97

Multiple Choice

Imaginative Web sites, smartphone apps, and social media allow marketers to deliver messages that are direct and personal so consumers can ________.

• A) live the brand
• B) sustain the brand
• C) deliver the brand
• D) enhance the brand
• E) establish the brand

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Definitions:

Smelled Food

The act of detecting the aroma of food, which can trigger physiological reactions such as salivation and influence appetite.

Operant Behavior

Behavior emitted spontaneously or voluntarily that operates on the environment to change it.

Respondent Behavior

Reactions that are automatic and involuntary, typically elicited by specific stimuli, contrasted with operant behavior, which is influenced by its consequences.

Extinguishable Behavior

A learned response that decreases in frequency or disappears when it is no longer reinforced in a behavioral psychology context.