A Greater Focus on Underlying Customer Needs Than on Existing

question 30

True/False

A greater focus on underlying customer needs than on existing customer wants leads to marketing myopia.

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Definitions:

Somatic Nervous System

Part of the peripheral nervous system that manages voluntary movements and the transmission of sensory signals to and from the central nervous system.

Consciousness

The combination of a person’s subjective experience of the external world and the person’s internal mental activity; this combination results from brain activity.

Hypnosis

A social interaction during which a person, responding to suggestions, experiences changes in memory, perception, and/or voluntary action.

Meditation

A practice in which intense contemplation leads to a deep sense of calmness that has been described as an altered state of consciousness.